I saw a tweet from Chris Brogan that said “the prescriptions we write for others are often meant for ourselves.” It came across tweet deck at the exact second I was opening up this screen to write this blog. After a conversation I had with my friend and fellow small business owner, Kelly, I am once again calling myself out. This time it ain’t personal. This time, it’s business.
I feel like a hypocrite sometimes. We consult our clients about updating websites, running analytics, choosing a target market, creating a social media strategy and leaving room in their budget for marketing. And then we don’t always follow our own advice. I am so busy teaching our clients about the importance effective branding and marketing for their company, that I don’t do it for our company. But am I really too busy? Or am I lazy? Or scared? Why is it that I can guide another small business owner down a path of success and have a hard time doing these exact things for my own company?
The easy answer, and one I have used numerous times, is that clients are paying me to help them. That is a cop out. There is a quote out there that says the cobbler’s son has no shoes. The cobbler is so busy repairing other people’s shoes that his own son doesn’t even have a pair. But the cobbler has to make a living so he can feed and shelter his child, right? I don’t know about you, but I wouldn’t go to a cobbler to have my shoes repaired if I knew his son didn’t even have any. I mean, I have an entire closet full of shoes. Oh wait, I am not a cobbler….
So what am I going to do about this? Well, I have composed a list of my opinions of how we are lacking as a company, not only to ourselves, but to our clients. I composed a list of how I suck. Meaning, what role am I playing in these areas that need to be improved? I have asked Matthew to write down how he sucks. And we are going to take an entire day, with no internet access, no cell phones and no client meetings to start fixing us. We aren’t giving our clients what they deserve. And our clients deserve more. We deserve more. We are building this company as a legacy to leave to our kids. The least we can do is make sure our legacy has a fabulous pair of shoes…..







